Jeff Bell

Chief Executive Officer
Jeff Bell joined LegalShield in July 2014 as Chief Executive Officer. Mr. Bell is recognized as a successful and passionate marketing visionary with an extraordinary corporate leadership portfolio. Prior to joining LegalShield, Jeff was the COO of vRide, a TPG Growth portfolio company, where he oversaw the development of a consumer facing technology platform, and the installation of new ERP systems, leading to significant top-line revenue growth. Previously, Mr. Bell served as Corporate Vice President, Global Marketing, Interactive Entertainment Business (Xbox), for Microsoft Inc. While with Microsoft, Bell enjoyed tremendous success and industry recognition launching/marketing video games like “Halo 3,” Gears of War,” and “Rock Band,” to name a few. He also served as Vice President of the Chrysler and Jeep Divisions, with oversight of product strategy and marketing efforts with multi-billion dollar budgets and returns. Prior to Chrysler and Jeep, Bell served at Ford Motor Company in the United States, England, and Spain.

Mr. Bell earned a B.A. degree in history & Spanish from Kenyon College in 1984, a M.A. from Johns Hopkins in 1988, and an M.B.A. from The Wharton School in 1989.

Alan Fearnley

President of Network & Consumer Business/Chief Commercial Officer
Alan Fearnley has 29 years of direct selling, marketing and sales experience at several major international firms including Jafra, Avon and Neways. Alan served as Chief Marketing Officer of Jafra responsible for comprehensive re-stage of brand, logo, corporate image and business planning. He was also a featured presenter at Jafra field events and served as a liaison with Jafra field leadership. Along with Rip Mason, Alan was responsible for the execution of the Neways Business Tools launch which resulted in a first month vs. prior year gain in Associate recruitment in the Japanese market since the acquisition of Neways by Golden Gate Capital. Alan is master’s degree qualified with a strong track record of growing sales and profits.

James B. Rosseau, Sr.

President of Business Solutions
James Rosseau has over 20 years of professional leadership experience in Finance Services and Retail industries. He joined LegalShield in 2014 and leads LegalShield Business Solutions which encompasses the affinity, broker, group, national accounts and small business divisions.

Prior to joining LegalShield, James served as the President of Allstate Affinity Solutions where he launched a number of unique innovative partnerships with companies such as United Airlines, Bass Pro Shops and Intercontinental Hotels, differentiating Allstate in the insurance industry. Prior to Allstate, James spent 10 years at JPMorgan Chase serving as a Senior Vice President at JPMorgan Chase Card Services, where he was responsible for Affinity & Co-brand partner relationships; and prior to that served as the HR Service Delivery North America Executive, responsible for the provision of HR services and a leadership role in mergers, acquisitions and divestitures; the establishment of a captive off-shoring hub in India; and numerous operational and technology transformations.

Darnell Self

Executive Vice President of Network & Business Development
Darnell Self joined LegalShield in 1998 after earning a degree in public relations at Bowie State University. Mr. Self’s vast experience in team building, personal development, and entrepreneurship have allowed him to orchestrate a duplicable system that has garnered him recognition in numerous business publications and the esteemed recognition as Entrepreneur of the Year by the National Black Chamber of Commerce. He is a mentor to thousands of thriving entrepreneurs and has been asked to share his expertise with business students on several university platforms. Coming from humble beginnings, Mr. Self has devoted his time and efforts to give people, no matter the circumstance, an opportunity to actualize their own success. This level of commitment has resulted in dozens of LegalShield Ring Earners and over a dozen Millionaire Club Members.

Mr. Self and his colleague Michael Humes have paired to create “Fertile Ground” — an organization designed to allow others to experience the power of giving.

Kathy Pinson

Chief Operating Officer
Kathy Pinson currently serves as LegalShield’s Executive Vice President of Operations, working with and supporting all Vice Presidents of LegalShield, coordinating all administrative functions within the home office and field operations. With the company since 1979, Kathy has served with distinction in a number of roles, including Controller, Board Member, Secretary/Treasurer, and Vice President of Marketing Administration.

Ms. Pinson is a Certified Public Accountant, and served more than 20 years managing the regulatory compliance division of the company.

Steve Williamson

Chief Financial Officer
Steve Williamson has been with LegalShield for over 12 years. Prior to joining the company, he served as the Chief Financial Officer for Peripheral Enhancements, Inc. from April 1997 to March 2000. Steve served as Director in Charge of Banking Practice for Horne & Company, a public accounting firm, from November 1983 to April 1997. After graduating from East Central University in 1982, he began his career with the international accounting firm KPMG.

Since 2000, Steve has served as LegalShield’s Chief Financial Officer. He is a Certified Public Accountant (CPA) and is a past board member and banking committee chair of the Oklahoma Society of CPAs.

Jack Goldenberg

Chief Technology Officer and Executive Vice President
Jack Goldenberg joined LegalShield in January 2015 to establish and lead the company’s technical vision and development, including strategy for technology platforms and partnerships. In his previous career, he served Meredith Corporation as Senior Vice President and Chief Technology Officer for the National Media Group. In this role, Jack managed the delivery of Meredith Digital Tablet editions for all of the Meredith Magazine brands, including interactive editions for Better Homes and Gardens, Parents, Fitness, and Family Fun. Prior to Meredith, Jack served as Chief Technology Officer for Enterprise Media Group at Dow Jones and Company. He was responsible for delivering the innovative Dow Jones Investment Banker and Dow Jones Adviser digital products. His background also includes serving as the Senior Vice President, Content Technology for Thomson Reuters/Thomson Financial. Under his leadership, Thomson Reuters was able to implement new technology to streamline the data acquisition and delivery process resulting in faster and more reliable delivery to the customer. 



Mr. Goldenberg holds a bachelor’s degree in Professional Science from C.W. Post University. He also served as a Board Member for the Des Moines Playhouse, a nonprofit organization, from 2011 through 2014. 

Rip Mason

Chairman of the Board
Ralph (Rip) Mason, III, has a vast marketing background in the MLM/direct seller space coupled with experience in the legal industry. Prior to joining LegalShield, Rip served as a Director of Neways, Inc. an MLM/direct seller with operations in 15 countries and annual sales of approximately $345 million. Rip was also a consultant and managing executive at Golden Gate Capital. He worked on the design and launch of Neways’ business tools including presentations to Neways’ field leadership in Tokyo, Osaka and Fukuota. He co-founded M2Holding, a private fund, in 2006. Prior to that, he served six years as the Vice Chairman of Jafra Cosmetics, a $420 million MLM/direct seller company, where he was a member of the three-person Office of the Chairman with oversight of all operational, sales and marketing functions. While with Jafra, he authored the company’s strategic plan, IT plan and Europe strategic plan. Rip earned a juris doctorate from Rutgers University and was a founding partner of the Mason, Taylor & Colicchio law firm with offices in New Jersey, New York and London.

From July 2011 to July 2014, Rip served as LegalShield’s Chief Executive Officer and Director. He was appointed Chairman of the Board in July 2014. Rip is a member of the New York and New Jersey Bar.