Tracking Website Analytics to Grow Your Business
During the coronavirus pandemic, more companies are looking for ways to do business online. This means now more than ever, it’s essential for your business to connect with consumers and develop an online presence. And using analytics is the best way to track and learn what’s working.
Using analytics to go data diving
You don’t need to spend a fortune to keep track of your online metrics. There are plenty of tools that provide professional analytics, and the best part about using an analytics platform like Google Analytics is that it is free. Some key data points it tracks on your website include:
- Conversions: How many users made a purchase on your website, what they bought, and where these leads came from.
- Demographic information: Male or female, age, what city and country they are in.
- Individual page traffic: The amount of traffic on each of your website pages.
- Traffic device information: Did they visit your website on mobile or desktop?
- Website speed: How user-friendly is your site? Speed is a large indicator.
- Website traffic: Amount of traffic coming to your overall site, and where this traffic came from.
To set up Google Analytics, create an account here and click “Start for free.”
The importance of website analytics
There’s a famous saying in marketing to justify all strategy paths: All roads lead to data. Data helps businesses understand who is buying their products or services, what their goals should be, how to create more awareness and ultimately how to get more customers. When it comes to all key marketing decisions, the proof is in the data-rich pudding.
Analytics allows marketers to visualize and track that data by delivering reports that provide the following benefits:
- Helps you understand your audience. Knowing who your customers are will help you understand the strategies you need to take to thrive. Analytics dashboards and tools organize data to paint a picture of who is buying your product or service, and answers questions like: How old are my customers? Are they mostly male or female, or both? What are their interests? Where do they shop? And on and on.
- Helps you understand how and where to reach them. If you know where your customers shop and what their interests are, you can create and place your content accordingly. For millennial consumers, for example, you might want social media driven content. If your target engages with sports posts and is frequently on sports-related websites, you could take that insight and look at placing banner ads on sites like ESPN, Yahoo Sports, etc.
- Helps you identify the content your audience resonates with. Analytics help you understand which type of content bodes well for your brand and resonates best with your audience. For example, you may come to the realization that your audience engages with short videos on Facebook more than photos. Or perhaps you received multiple shares on a blog posted to your website. These types of analytics are valuable to understand what helps get eyeballs on your content.
- Helps you define your goals and track their success. What’s important to your business? To create more awareness, to maintain brand identity or to get more engagement? When you sit down to analyze what people are reacting to and how, you can determine what’s most important and how to change your metrics to adapt.
- Allows you insight into how your sales are doing. Pretty essential thing to know: Are your ads generating revenue? Analytics reveal how your sales are increasing or declining, which indicate whether your marketing strategies are working.
We take protecting your business very seriously.
While analytics is a core builder in business growth, there are several other tools and resources to take advantage of.
Our main goal with the LegalShield Business Plus Supplement is to provide you with the tools to easily manage your company while offering consultation on your needs, so you can spend more time focusing on growing your business.
With this objective in mind, the LegalShield Business Plus Supplement provides several key benefits:
- Business Forms: Have access to vital business forms.*
- Customer Relationship Management (CRM) Tools: We’ll provide you access to tools to better manage your engagement with clients and potential customers.
- General Business Consultation: Want to know how to better run your business? Ask any business-related question and get an answer from a business consultant.
- Improved Website Builder: Launch a professional website for your business with easy-to-use tools. Ecommerce integration to help you start selling online.
* You can contact your provider law firm for your Small Business Legal Plan or Home Business Supplement to help customize forms to your business.
The Business Plus Supplement (“BP Supplement”) is a product of Pre-Paid Legal Services, Inc. d/b/a LegalShield (“LegalShield”) and provides access to business consultants to assist with business related consulting questions and additional business-related tools. For complete terms, coverage, and conditions, please see a BP Supplement. The Small Business Legal Plans and Home Business Supplement (“HBS Supplement”) are available from LegalShield. LegalShield provides access to legal services offered by a network of provider law firms to LegalShield members through membership-based participation. The Small Business Legal Plans and HBS Supplement are not available in all states. See a Small Business Legal Plan or HBS Supplement for a specific state for complete terms, coverage, amounts and conditions. Neither LegalShield nor its officers, employees or sales associates directly or indirectly provide legal services, legal advice, representation, business consulting or business advice. The BP Supplement services provider is not providing legal advice or acting as your legal counsel.
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