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A trademark is a form of intellectual property that protects brand names, taglines and logos used on goods and services. Logos are considered Design Marks while plain text names and taglines are considered Word Marks.
- Securing trademarks for your brand gives you the exclusive rights to conduct business under your brand name in a particular class of goods.
- Trademarks provide legal protection against counterfeiting.
- If you’re trying to protect a book or song you’ve written, computer software your company has developed or other original works of authorship, you need a copyright, not a trademark. Learn more about copyright law here.
If you’re not sure which type of protection you need, visit our general intellectual property page.
How Much Does a Trademark Lawyer Cost?
- Most intellectual property lawyers charge $150-$400 per hour.
- An experienced trademark lawyer typically charges a flat fee of $1,250-$2,000 for a basic filing.
- However, if there are any disputes that need to be resolved, violations that need to be handled or other legal work beyond the basic filing tasks, you’ll have to pay their standard hourly rate.
If you have a small business plan from LegalShield, you can register your trademark yourself (for the cost of federal filing fees) and complete the registration process with a trademark lawyer by your side. They’ll answer questions, provide guidance and review your registration documents before you file them, all for a fraction of typical lawyer fees.