LegalShield VS LegalZoom

Which Online Legal Service Provider Can Best Help Start Your Business

Both LegalShield and LegalZoom offer personal and business legal plans as well as services to help you form a business entity for your startup. Instead of hiring a law firm for a minimum of $300 an hour, a prepaid legal plan allows you to access a variety of legal services for a small flat monthly fee, or in the case of business formation services, a one-time fee. You will find that not all legal plans offer the same benefits that LegalShield does with your monthly membership. Also, the experience of the lawyers and quality of legal services can vary dramatically among different companies’ legal plans. When you start a business and compare plans, pay attention to the benefits you get and which company has more experience and provides more support.

Start a Business Plan Comparison

LegalShield and LegalZoom are Like apples and oranges. While LegalShield and LegalZoom offer similar business formation services — there are many differences including legal assistance, legal forms, pricing, and customer support.

1. Filling Out a Form vs. Working With a Lawyer

To create a business entity, LegalZoom has you create and fill out a form without any document review by a lawyer. With LegalShield, the entire business formation process is handled by an experienced business lawyer in your state. You’ll start with a phone consultation to determine the right type of entity for your new business and then a lawyer will handle the entire process, including creating and filling all business formation documents.

2. Dealing With Common Legal Issues On Your Own vs. Having Legal Consultations to Help Guide You

Most new small business owners need legal help with negotiating vendor contracts, securing financing, drafting employee policies, debt collection letters, reviewing office leases and a host of other common situations. Unlike LegalZoom, Launch by LegalShield includes 3 months of our small business legal plan, which allows you to speak with your lawyer on just about any issue or legal question you may come across as you start your business. Learn more below.

Price Comparison between LegalShield & LegalZoom

Cost is always a consideration for small business owners, especially at the beginning when expenses may come out of your personal finances. But part of being smart with your spending is in considering value, not just the price tag. 

  • LegalZoom’s LLC formation services start at $79, plus whatever applicable filing fees for your state. 
  • Launch By LegalShield is $145 plus those same state fees, but it also comes with three months of our small business legal plan. Within this plan, LegalShield lawyers can help you create an Operating Agreement and file for an EIN, and will conduct a business name search to ensure your selected name doesn’t conflict with any current entities or trademarks. Your provider lawyer will also answer any legal questions or issues that arise in the first few weeks of starting your business.   

The challenges of starting a business don’t end when your paperwork is filed. Launch by LegalShield allows you to work with a provider lawyer on document review for contracts and agreements, as well as advice, consultation and research on other legal issues.


Plan type

Launch by LegalShield
LLC Service

Total Price: Business Formation Services

$145 +State Filing Fees
(includes 3 months of legal plan + the entire formation services + EIN)
$79 + State Filing Fees
(does not include 3 months of legal plan or filing for EIN)

Monthly Subscription Price

(3 months prepaid with Launch by LegalShield)
(does not offer any 3 months free; does offer 10 days free)

EIN Filing

(no additional cost for this in our Business Formation Services)
(on top of Business Formation Services)

Lawyer Consultation

Not included, fill out a form on your own

Documents Prepared by Lawyer

No, a lawyer will not be involved at all

Documents Filed by Lawyer


Legal Plan Included for 3 Months


Help Creating Operating Agreement

Yes, for $99 additional fee


  • Phone consultation with lawyer
  • Legal document and contract review by lawyer
  • Lawyer letters and phone calls on your behalf
  • 25% off all other business law legal services
  • Member perks with discounts on popular brands


  • Unlimited time on unlimited matters
  • 20 per year up to 15 pages each
  • Up to 20 per year on any legal matter
  • Yes, you can save more than the cost of the plan
Not Included

Member Discounts on Popular Brands

100s of discounts available
Start your business with confidence and the support of an experienced business lawyer. Sign up for a LegalShield plan today and speak with a lawyer in as little as 4 hours.

See What Our Customers Say

  • I had questions about structuring multiple businesses under one. My attorney advised me of how I should go about it and helped put my mind at rest. Best part was I didn't get any other charges as my call and the advice was covered by my membership.
    Roger I.
    Arizona Member
    I had questions about structuring multiple businesses under one. My attorne..
    Read More
    I appreciate all the help and support I had in developing my LLC. It was great to have an organization that took me from start to finish with registering my name and my business in the state of Washington. They answered questions quickly and efficiently and I couldn’t be more pleased.
    Theresa O.
    Washington Member
    I appreciate all the help and support I had in developing my LLC. It was gr..
    Read More
    I called about applying for a LLC for a new business and a lawyer called me back immediately. She processed and filed all necessary forms to start my business, which was a huge weight lifted from my shoulders.
    Toreanna B.
    Georgia Member
    I called about applying for a LLC for a new business and a lawyer called me..
    Read More

LegalShield Plans Have Been Featured In