Trademark symbol stamps

Affordable Trademark Attorneys for Your Business

LegalShield Small Business Legal Plans offer small business owners access to business attorneys in their local areas for a fraction of the normal cost.  

Trademark Basics

A trademark is a form of intellectual property that protects brand names, taglines and logos used on goods and services. Logos are considered Design Marks while plain text names and taglines are considered Word Marks.

  • Securing trademarks for your brand gives you the exclusive rights to conduct business under your brand name in a particular class of goods.
  • Trademarks provide legal protection against counterfeiting.   
  • If you’re trying to protect a book or song you’ve written, computer software your company has developed or other original works of authorship, you need a copyright, not a trademark. Learn more about copyright law here.

If you’re not sure which type of protection you need, visit our general intellectual property page.

Man designing a logo that he'd like to trademark

What Does a Trademark Attorney Do?

In the United States, as soon as you sell goods or services under a specific brand name, before anyone else, you own the trademark automatically. However, there are several important reasons you should formally register your mark with the United States Patent and Trademark Office (USPTO).

Common Services that Trademark Attorneys Provide

  • Developing intellectual property strategy 
  • Conducting name searches
  • Preparing and filing your trademark application(s)
  • Defending your application(s) during the approval process
  • Going after anyone who violates your trademark
  • Defending you if you violate someone else’s trademark

While there are areas of law you might be able to handle yourself with the help of a generic form downloaded from the internet, trademark law is not one of those areas. The website expressly states that the trademark registration process can be tricky and complicated and that you should hire an attorney to help you. 
There’s an easy and affordable solution, a small business plan from LegalShield. View plans and pricing

How Much Does a Trademark Lawyer Cost?

  • Most intellectual property attorneys charge $150 - $400 per hour. 
  • An experienced trademark attorney typically charges a flat fee of $1,250 - $2,000 for a basic filing.
  • However, if there are any disputes that need to be resolved, violations that need to be handled or other legal work beyond the basic filing tasks, you’ll have to pay their standard hourly rate.

If you have a small business plan from LegalShield, you can register your trademark yourself (for the cost of federal filing fees) and complete the registration process with a trademark attorney by your side. They’ll answer questions, provide guidance and review your registration documents before you file them, all for a fraction of typical attorney fees. 

Woman working with a trademark attorney online

How a LegalShield Small Business Plan Works for Trademarks

All LegalShield plans are jam-packed with valuable benefits. When it comes to trademark law, the most common plan usage is in two areas.

Consultation and Advice

You can have a phone consultation with an intellectual property attorney in your local area. They will make sure that filing for a trademark is the right type of protection for your situation, answer your questions and provide advice about the registration process.

Document Review

Once you’ve completed your trademark registration documents, you can submit them to your attorney for review. They will provide feedback regarding anything you may need to change before you file the documents.

You get the best of both worlds. You’ll have the help of a trademark attorney to make sure your registration is correct AND save a ton of money.

Harvey F.
LegalShield Small Business Member, New Holland, PA
I had a question about trademarks. The attorney took the time to understand what I am wanting to do, then gave me excellent advice on how to proceed. Thank you LegalShield.
Plans start at $49/per month

How Do Legal Plans Work?

LegalShield small business plans are perfect for supporting your trademark registration, and they also offer other valuable legal services businesses need.