Press Release

LegalShield Named First Legal Benefit Offering for Benefitfirst

October 25, 2022
3 min read

PPLSI, parent company of LegalShield and IDShield, and Benefitfirst, a private, cloud-based benefits management platform, today announced a partnership to provide legal and identity protection benefits to Benefitfirst's network of employers and brokers. In the evolving workplace landscape, employers and brokers are looking for ways to add value to employee benefit packages and provide employees greater peace of mind.

Benefitfirst's network, including 2,500 employers, one million employees and their families, and 220 broker partners, will have access to affordable and comprehensive legal and identity theft protection options through LegalShield and IDShield employee benefit plans. Through the preferred partnership, setup and ongoing administration costs will be waived providing cost savings to employers.

“We are excited to partner with LegalShield to bring an innovative new benefit offering to our clients and producer partners,” said Steve Lunceford, President of Benefitfirst. “Benefitfirst was founded to provide streamlined administration and innovation to employers and their benefits program. Adding LegalShield to our administrative portfolio continues this focus on employer centric innovation solutions.” 

Benefitfirst is a robust benefits eligibility management tool that audits and transmits millions of eligibility updates to hundreds of carriers and benefit providers. Benefitfirst saves employers time and money while providing better benefits service to employees. Benefitfirst's automated, seamless data exchange process reduces EDI errors, minimizes the need for manual intervention, and helps employers meet their ACA obligations.

“We’re constantly looking for ways to provide more value to our employer and broker partners,” said Stacy Dolan, Vice President of Business Development at PPLSI. “Partnering with Benefitfirst adds another valuable distribution channel for LegalShield and IDShield. Together, we can help ensure that more employers are equipped to offer their employees affordable legal and identity protection plans.”

About Benefitfirst

Benefitfirst is a best-in-class benefits eligibility management tool that connects HR systems to benefits carriers and vendors. Benefitfirst’s automated, seamless data exchange process reduces EDI errors, minimizes the need for manual intervention, and helps employers meet their ACA obligations. For more information, visit benefitfirst.com.

About PPLSI

PPLSI is the parent company of the LegalShield and IDShield brands. PPLSI is headquartered in Ada, Oklahoma, and has been providing affordable legal and identity theft services for over 45 years. Its flagship plans, LegalShield and IDShield, provide individuals, families and businesses of all sizes with access to legal services and identity theft protection for a low monthly fee. LegalShield and IDShield have more than 4.7 million members across North America. For more information, please visit pplsi.com.

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