You & Mr Jones Named Marketing and Communications Partner of Record for LegalShield and IDShield

The global brandtech group to lead company's marketing ecosystem with modern, tech-driven, progressive partnership

PPLSI, the parent company of LegalShield and IDShield, and a champion of equal access to justice and security, announced today that it has named global brandtech group You & Mr Jones as Marketing and Communications Partner of Record for both brands.

“This partnership is a key investment in our growth and evolution as an almost 50-year company. We believe You & Mr. Jones is the best creative team to bring our transformation to life and capture the enthusiasm, innovation and inspiration happening within this company,” said Jeff Bell, CEO of PPLSI. “We’ve always been a disruptor in legal services and the time is now for us to show the world.” 

You & Mr. Jones is partnering with the legal services and cybersecurity brands to develop an updated brand architecture, creating a strategy and technology-focused marketing campaign for 2022. The partnership with You & Mr. Jones is positioned to help evolve the brands’ identity and connect consumers, entrepreneurs, and businesses with the affordable legal and identity protection services they deserve.

“The opportunity to partner with LegalShield and IDShield couldn’t be more exciting. Both brands have incredible stories to tell and have the potential to become iconic brands for today’s connected consumers and business owners,” said David Jones, CEO of You & Mr. Jones. “This is the kind of work that fuels the entire You & Mr. Jones team,” he added.

About You & Mr. Jones

You & Mr. Jones is a global brandtech group that connects brands and people using technology as a creative medium. The group is part of the wider Jones family of companies, privately held by David Jones and is based in New York with 20+ offices across North America, Europe, South America, and Asia.

About PPLSI

PPLSI is the parent company of the LegalShield and IDShield brands. PPLSI is headquartered in Ada, Oklahoma, and has been providing affordable legal and identity theft services for over 45 years. Its flagship plans, LegalShield and IDShield, provide individuals, families and businesses of all sizes with access to legal services and identity theft protection for a low monthly fee. LegalShield and IDShield have more than 4.7 million members across North America. For more information, please visit pplsi.com.